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The Real Reasons Trader Joe's Wine Is So Cheap

Business Insider - 19 Dec 2014 18:25
The Real Reasons Trader Joe's Wine Is So Cheap Trader Joe's wine is remarkably cheap. A bottle of the grocery store's most popular wine brand, Charles Shaw, sells for less than $3. Also known as "Two-Buck Chuck," Charles Shaw wine comes in multiple red and white varieties, including Cabernet Sauvignon, Chardonnay and Merlot. The wine's low price has attracted some criticism. Critics have called it undrinkable and "sugar water." A wine shop owner once publicly accused the company that makes Charles Shaw wine, called Bronco Wine, of failing to...
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